What is "clickstream"

n. (context computing marketing English) A profile of a user's activity in a web browser or other software, based on what is clicked.

A clickstream is the recording of the parts of the screen a computer user clicks on while web browsing or using another software application. As the user clicks anywhere in the webpage or application, the action is logged on a client or inside the web server, as well as possibly the web browser, router, proxy server or ad server. Clickstream analysis is useful for web activity analysis, software testing, market research, and for analyzing employee productivity.