Wikipedia
CKRV-FM is a Canadian radio station, broadcasting at 97.5 FM in Kamloops, British Columbia. The station broadcasts a variety/ adult hits format branded as 97.5 The River, and prior to 2010, it had a hot adult contemporary format. Even though as a top 40 station, it is still being classified as a hot AC station by Mediabase and Nielsen BDS. CKRV-FM's most recent shift to top 40 was plagued by CKBZ-FM shifting from adult contemporary to hot adult contemporary in the late 2000s.
The station was launched in 1984 by Hal Yerxa's CFCW Ltd. It was acquired by Newcap Broadcasting in 1989, but was then sold to local broadcaster NL Broadcasting, the owner of AM station CHNL in the city, in 1993.
On February 20, 2015 at 7am CKRV-FM switched to a variety hits format and adopted a new slogan Kamloops' best variety of the 80s 90s and WOW but kept the station's branding.