What is "choro-q"

is a series of Japanese 3–4 cm long toy cars, with coil-spring pullback motors, first made by Takara in 1978, and sold extensively in Western markets as Penny Racers.

The name comes from the Japanese word "Choro-choro" which means "dash around" and an abbreviation of " cute" which in its Japanese adaptation connotes both the aesthetic meaning and also the meaning of petite in size.

The Choro-Q car designs are largely based on illustrations by Yasuhiro Nakamura (中村安広) who also design its covers for books and videogames.