What is "cholai"

Cholai is an illegal alcoholic beverage made in India, equivalent to "hooch" or "bootleg" alcohol. Usually made from rice and distilled, it is sometimes mixed with industrial alcohol or methanol, which has resulted in several hundred deaths.

Cholai is an Indian Bengali dark comedy film releasing on 2016.The film is based on the 2011 hooch fatalities. in Bengal, India. Unlicensed Country liquor, commonly known as ‘ Cholai’ is a prosper business in rural Bengal.It is very cheap and highly addictive. The film screened in the prestigious Cannes Film Festival and 7th Jagran Film festival. Cholai was nominated for 63rd National Film Awards and Best Editing of a Foreign Language Film in Madrid IFF 2016. Cholai was well-received internationally.