Wikipedia
Chidejika
Chidejika (地デジカ chideji Digital Terrestrial Television + shika deer) is the official mascot of National Association of Commercial Broadcasters in Japan ( NAB), which was revealed on April 27, 2009 to promote transition from analog television to digital terrestrial television (DTT) in Japan. He might be considered to become a mascot for the 2020 Summer Olympics if Tokyo wins the bid, however, his name and outfit will have to be changed.
He is voiced by Megumi Urawa.