Wiktionary
cheche
n. A piece of clothing used commonly in blazing hot deserts to protect oneself from the sun or sandstorms.
Wikipedia
Chéché
Chéché or Ché Ché is a village in the Gabú Region of north-eastern Guinea-Bissau. It lies on the south of the Corubal River, to the south of Canjadude. The river crossing was the site of the Cheche Disaster of 6 February 1969, in which about 50 Portuguese soldiers drowned in an accident when their ferry tipped over.