The Collaborative International Dictionary
Capitalize \Cap"i*tal*ize\ (k[a^]p"[i^]*tal*[imac]z), v. t. [imp. & p. p. Capitalized (k[a^]p"[i^]*tal*[imac]zd); p. pr. & vb. n. Capitalizing.]
To convert into capital, or to use as capital.
To compute, appraise, or assess the capital value of (a patent right, an annuity, etc.)
To print in capital letters, or with an initial capital.
To supply capital for (an enterprise), especially by selling capital stock.
Wiktionary
vb. (present participle of capitalize English)
Usage examples of "capitalizing".
I consider this capitalizing of nouns a good idea, because by reason of it you are almost always able to tell a noun the minute you see it.
But there is a line you cross, above which you are not capitalizing your earning capacity, but capitalizing your control of the market, capitalizing the profits which you got by your control of the market, and didn't get by efficiency and economy.
At first, these "clones" were poorly financed, often ramshackle operations capitalizing on the "fad-food" hamburger.
In addition to Frisch's, other chains capitalizing on this new trend toward suburbanization resulted in a major setback for White Castle.
In a sense, White Castle actually celebrated its own anachronism, recognizing and capitalizing on the unique and even humorous nature of its business and products.