What is "bujo"

n. A confidence trick in which the victim is falsely diagnosed with a curse or other ailment that can supposedly only be cured by the trickster.

Bujo (pronunciation bōō-zhō) is an American fashion label specializing in women's luxury clothing and accessories, including suspenders exclusively for women, dubbed SuspendHERs. Founded in 2011, the brand focuses on philanthropic ventures, sending funds to non-profit organizations including but not limited to the National MS Society and the American Diabetes Association. Their slogan is "Express Your Obsessions"