What is "builddirect"

BuildDirect is a technology company headquartered in Vancouver, British Columbia. It is an online marketplace for heavyweight home improvement products. The company was founded in 1999 by Jeff Booth and Rob Banks, and directly connects buyers (consumers and contractors) with sellers (suppliers and manufacturers). Categories include, but are not limited to, flooring, tile, decking, building materials, outdoor, kitchen & bath, molding & accessories and doors.