What is "bromyard"

Bromyard is a market town in Herefordshire, England, situated in the valley of the River Frome. The latest census gives a population in 2011 of approximately 4,500. It lies near to the county border with Worcestershire on the A44 between Leominster and Worcester. Bromyard has a number of traditional half-timbered buildings, including some of the pubs, and the parish church dates back to Norman times. For centuries there was a thriving and livestock and cattle market. The town is twinned with Athis-de-l'Orne, Normandy.