Wikipedia
BroadR-Reach
BroadR-Reach technology is an Ethernet physical layer standard designed for use in automotive connectivity applications. BroadR-Reach technology allows multiple in-vehicle systems to simultaneously access information over unshielded single twisted pair cable. Benefits for automotive manufacturers integrating the BroadR-Reach Ethernet standard include reduced connectivity costs and cabling weight, according to Broadcom Corporation, inventor of the BroadR-Reach standard.