The Collaborative International Dictionary
Wiktionary
breweriana
n. collectable items associated with a brewery or one of its brands.
Wikipedia
Breweriana
Breweriana commonly refers to any article containing a brewery name or brand name, usually in connection to collecting them as a hobby. Examples include beer cans, beer bottle, bottle opener, beer labels, tin signs, coasters, beer trays, beer tap, wooden cases and neon signs.