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breakfast cereal

n. A food made from processed grains, such as maize, oats, wheat or rice, usually eaten for breakfast with milk and sometimes sugar.

Wikipedia
Breakfast cereal

Breakfast cereal (or just cereal) is a food product made from processed grains that is often eaten as the first meal of the day. It is eaten hot or cold, usually mixed with milk, yogurt, or fruit. Some companies promote their products for the health benefits from eating oat-based and high- fiber cereals. In America, cereals are often fortified with vitamins. A significant proportion of cold cereals are made with high sugar content. Many breakfast cereals are produced via extrusion.

The breakfast cereal industry has gross profit margins of 40-45%, 90% penetration in some markets, and steady and continued growth throughout its history.

The number of different types of breakfast cereals in the U.S. has grown from 160 (1970) to 340 (1998) to 4,945 (2012).

Usage examples of "breakfast cereal".

Inside are detergents, automobiles, cameras, breakfast cereal, other television sets.

Just being here meant that her background had been checked so thoroughly that her file probably even contained the brand of breakfast cereal she'd liked best as a child.

He wondered if the overly sweetened breakfast cereal he had ingested might have destroyed his entire digestive tract.

He brought with him from England a few small packages of Crispy Wheaties, a breakfast cereal that his organisation were marketing in a big way, and he brought some samples of an older product, Mornmeal, which was full of vitamins and roughage.

When she wasn't crying over the breakfast cereal, she was laughing about killing herself.

The building is the home of a book, and was built here on the proceeds of an extraordinary copyright law suit fought between the book's editors and a breakfast cereal company.

I had half a day-old loaf, a little butter, some yoghurt, a tin of beans, a packet of sliced ham, an almost-empty jar of peanut butter, some breakfast cereal but no milk.

There, from a battered metal cabinet, he produced a box of breakfast cereal, and from a tiny cube of a refrigerator, milk that had not quite gone sour.

He got his name from the whistle found in the Cap'n Crunch breakfast cereal box.