What is "brandyourself"

BrandYourself is a US-based Online Reputation Management (ORM) company. It provides software and services to help businesses and individuals out-rank negative search results with their own content and websites. It operates on a freemium model, where certain tools and services are provided without charge, but also offers paid subscriptions and professional services. The company was founded in 2010 by three students from Syracuse University after one student was allegedly mistaken for a drug dealer with the same name during his job interview.