What is "bosideng"

Bosideng International Holdings Limited is the largest down clothing company in the PRC. It has 7,579 retail outlets selling down clothing under its six core brands including "Bosideng", "Snow Flying", "Kangbo", "Bengen" (previously known as "Bingjie"), "Shuangyu" and "Shangyu". Through these brands, the Group offers a wide range of down clothing products targeting various consumer segments to strengthen and expand its leading position in the PRC down clothing industry.

According to China Industrial Information Issuing Center ("CIIIC"), in terms of sales in 2010, "Bosideng", "Snow Flying", "Kangbo" and "Bengen" down clothing products achieved a combined market share of 36.7% in the PRC. "Bosideng" was the leading down clothing brand in the PRC for 16 consecutive years from 1995 to 2010, according to CIIIC and the National Bureau of Statistics of China. As a leader in the PRC down clothing industry, the Group introduced, for 15 consecutive years, the latest fashionable Fall/Winter clothing trends to the world on behalf of the PRC at the "China International Clothing and Accessories Fair".

To further optimize its product mix and increase profitability, the Group has adopted a "non-seasonal product" development strategy. Currently, the non-down clothing products of the Group include "Bosideng MAN", "BOSIDENG RICCI" lady's wears casual wear and "D.D. Cat" kids wear,"VETALLO" high-class menswear and the franchise project of "ROCAWEAR" in the Greater China Region. The Bosideng menswear business developed rapidly and has already set up 979 retail outlets throughout China, while the franchise project of "ROCAWEAR" in the Greater China Region has opened 7 consignment counters in major cities including Beijing, Shanghai and Hangzhou. Apart from investing in the continuous development of the above non-down clothing businesses, the Group is actively exploring opportunities to merge and acquire non-down clothing brands with high development potential and good reputation in order to further increase the proportion of non-down clothing business in total sales.