What is "bodymap"

BodyMap (also sometimes written as Bodymap or Body Map) was an influential British fashion label of the 1980s, renowned for its layered and innovatively structured shapes, distinctive prints and groundbreaking fashion shows.

During the post- Punk and New Romantic early to mid ‘80s, when street and club styles dominated the British fashion scene, BodyMap was described by the Chicago Tribune as: “perhaps the hottest, most visually arresting company in Britain's design renaissance”.

In 1986, Suzy Menkes noted in The Times that although some of its designs were too extreme to sell well, it was highly influential: "[Bodymap's] ideas on body conscious dressing were freely taken up and absorbed into mainstream fashion".

In a 2010 retrospective in Dazed Digital, Al Mulhall said it remains: “a reference point in the world of ready-to-wear”.