What is "bluelithium"

BlueLithium is an online advertising network, founded by Gurbaksh Chahal and Krishna Subramanian in January 2004. Its service is intended to join behavioral targeting with advanced data analytics to improve campaign optimization over a global advertising network.

BlueLithium is headquartered in San Jose, California with offices in London, Paris, Minsk and across the United States. In 2006, BlueLithium was named Top Innovator of the Year by venture organization AlwaysOn.

On September 4, 2007, Yahoo! announced the acquisition of BlueLithium for $300 million.

BlueLithium is now known as Yahoo! Advertising.