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BloomNation is an American online floral marketplace with about 2,000 florists delivering to nearly 3,000 cities across the country. As an “ Etsy-type” site for flowers, customers connect directly with local florists whose flower arrangements are highlighted in the marketplace. The florists upload their own real photos of their floral design as no stock catalog images are allowed. In the marketplace, customers can browse flower arrangements and reviews from participating florists all in one place.