What is "blippar"

Blippar is a visual discovery app, using augmented reality and machine learning to bring the physical world to life through smartphones and wearables. Once the Blippar app is downloaded, people can blipp ("scan") objects they’re curious about and unlock content.

Since launching in the U.K. in 2011, Blippar has partnered with brands and media owners in the world, including Condé Nast, TIME Inc., Unilever, Procter & Gamble, PepsiCo, Nestlé, Heinz, Coca-Cola, Anheuser Busch, L'Oréal, and Jaguar. Blippar has been recognized as one of the fastest growing companies by CNN, CNBC, Forbes and FastCompany.

In June 2014 Blippar acquired Dutch AR player Layar, based in Amsterdam, forming the world's largest AR userbase. The company is currently considered a " unicorn," having a valuation of over $1 billion.

Blippar was ranked Number 9 on CNBC's Top Disrupter List. In January 2016, Blippar was also named on Bloomberg's list of top UK Business Innovators and recognized by Business Insider as one of the most innovative companies in tech.