What is "biedronka"

Biedronka is the biggest chain of no frills supermarkets in Poland with over 2,600 shops and 55,000 employees (2015). It is owned by the Portuguese company Jerónimo Martins. Literally, the name translates as ladybug which is the logo of the company.

Biedronka sells mainly local (Polish) products, much of which are manufactured specially under the company's own label. It is one of the best recognized companies in Poland (98% of the population) and is targeted at lower-income customers. It also sells some Portuguese-made products, mostly wine. In 2013 90% of the product range were Polish-made.