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BETC is a French advertising agency founded in Paris in 1995. Its most notable campaigns are for clients Air France, Evian and Canal+. In particular, "The Bear", a commercial for French premium network Canal+, was recognised in 2013 as the world's most-awarded TV spot in the history of the Gunn Report, an award publication detailing the most successful print and television advertising campaigns. Also in 2013, the campaign 'Baby and me' for Evian was ranked the most viewed on-line campaign in the world.