What is "bestime"

Bestime (also spelled BeStime or Bes-time) was a British manufacturer of jigsaw puzzles and games. The company was best known, in the 1950s and 1960s, for its jigsaws of the works of Enid Blyton. They made the first four puzzles in 1948, including an Amelia Jane jigsaw (the first jigsaw) and released over 20. The Famous Five series of jigsaws were illustrated by Eileen Soper. Harmsen van der Beek was the illustrator for the Noddy series of jigsaws as with the books. Bestime also made the Blyton Giant Tiddley Winks Game. In 1954, Bestime released the first four jigsaws of The Secret Seven. The company was dissolved in 1973.