What is "belua"

Belua is a village in Pirojpur District in the Barisal Division of southwestern Bangladesh.

Belua Systems limited is a technology startup company based in London, England.

Belua is described as a central bank for attention and relevance which allows users to invest in the relevance of search results.

The Belua team consists of CEO Anthony Zboralski and fellow co-founders Tanis De Voogd, Hubert Chenut, Leedham Te Kani and Matthieu Foillard. Known advisors are Matthieu Suiche, Rodolfo Rosini, Jim Geovedi and Professor Tim Garrett.

During his speeches at TEDx Salford and NoSuchCon Paris, Anthony Zboralski described the internet as a "digital shanty town" and proposed the offering of land titling to slums as a template for the solution of information privacy. He then referred to his company Belua as a solution to this theory.

Belua applications use the ⌘ looped square symbol to represent attention.