What is "batdad"

BatDad, real name Blake Wilson, is a father of 4 children from Roswell, Georgia who has popular parenting-themed vines. They star him as raspy-voiced "BatDad" often with his children in the background. Wilson's wife is named Jen, and his children are named Ben, Sienna, Kaya and Taylor. Ben and Sienna are twins. BatDad has 3.6 million followers on Vine as of 2016, and one video with his son Ben exceeded 20 million views within four days of uploading.