Wikipedia
Baconnaise
Baconnaise is a bacon-flavored mayonnaise-based product that is ovo vegetarian and kosher certified. It was created by Justin Esch and Dave Lefkow, founders of J&D's Foods, in November 2008, and sold 40,000 jars within six months. It was test-marketed in Grand Forks, North Dakota, to determine consumer interest. After being featured on both The Daily Show and The Oprah Winfrey Show, sales of Baconnaise increased significantly, with more than a million jars sold.