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baby boomers

n. (baby boomer English)

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Baby boomers

Baby boomers are people born during the demographic post–World War II baby boom approximately between the years 1946 and 1964. This includes people who are between and years old in , respectively, according to the U.S. Census Bureau. The term "baby boomer" is also used in a cultural context. It is therefore difficult to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on who is a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible. Nonetheless, many people have attempted to determine the broad cultural similarities and historical impact of the generation, and the term has thus gained widespread popular usage.

Baby boomers are associated with a rejection or redefinition of traditional values. Many commentators, however, have disputed the extent of that rejection, noting the widespread continuity of values with older and younger generations. In Europe and North America, boomers are widely associated with privilege, as many grew up in a time of widespread government subsidies in post-war housing and education, and increasing affluence.

As a group, baby boomers were the wealthiest, most active, and most physically fit generation up to the era in which they arrived, and were amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income; they could therefore reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even "midlife crisis" products. The increased consumerism for this generation has been regularly criticized as excessive.

One feature of the boomers was that they have tended to think of themselves as a special generation, very different from those that had come before. In the 1960s, as the relatively large numbers of young people became teenagers and young adults, they, and those around them, created a very specific rhetoric around their cohort, and the change they were bringing about. This rhetoric had an important impact in the self perceptions of the boomers, as well as their tendency to define the world in terms of generations, which was a relatively new phenomenon. The baby boom has been described variously as a "shockwave" and as "the pig in the python."

The term " Generation Jones" has sometimes been used to distinguish those born from 1956 to 1964 from the earlier baby boomers.

Usage examples of "baby boomers".

In the 1960s, when the establishment couldn't handle the Vietnam War protests and then the sex, drugs, and rock culture that swept the nation, we baby boomers got a tremendous taste of power.

I was afraid Congress would get into a bidding war for the coming surpluses and squander them on tax cuts and spending before we had dealt with the baby boomers’.

People attack her and Bill, she claims, because the Clintons are southerners, baby boomers, smart, or hold coveted positions.

It was beginning to look as if we could handle the baby boomers’.

But we also have specific ads tailored for generation Xers, aging baby boomers turning into AARPers, young mothers, as many large groups as we can identify and niche- market to.

It must have been designed with the aging eyes of baby boomers in mind.