What is "aurrera"

Aurrerá (word from the Basque language "aurrera" which means "forward") is a defunct grocery chain in Mexico. It started operations in 1958 in Mexico City, and folded in 2001 after being acquired by Wal-Mart.

During 2001 and 2002, the remaining Aurrerá stores became Bodega Aurrerá and Wal-Mart Supercenter stores. In addition, many products (mostly milk) are now marketed at these stores under the Aurrerá brand, similar to Wal-Mart's Great Value brand.