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Auctiva is an eBay auction management system, founded in 1998 by Jeff Schlicht. Schlicht, a software engineer, wrote a program to automate the task of placing listings on eBay. After giving the software to friends and family who enjoyed the convenience it provided, he formed Auctiva, which is used by individuals and businesses attempting to conduct e-commerce through eBay.

Effective July 1, 2009, Auctiva will offer both free and fee-based services, including: free image hosting up to 1GB (about 10,000 images), auction gallery, auto-relisting, billing support, automatic seller-to-buyer e-mails, free picture uploads, scheduled listings, listing designer, supersizing pictures, and consignment support. Pricing plans range from free to $129.95 per month.

Auctiva participates in the eBay affiliate program.