What is "atvod"

The Authority for Television On Demand (ATVOD) was an industry body designated by Ofcom as the "co-regulator" of television on demand (VOD) in the UK from 2010 until 2015. ATVOD was founded following a European Union directive on the regulation of audiovisual media. It was responsible for regulating on-demand services such as ITV Player and Channel 4’s All 4, as well as paid-for content on websites which are deemed to be "tv-like". ATVOD's role with regard to VOD ended on 31 December 2015, when the function was taken over by Ofcom directly.