Wikipedia
A Shaded View on Fashion Film (ASVOFF) is the first annual festival in the world about fashion films.
Created by journalist Diane Pernet and launched in September 2008 as a three-day event at the national museum of Paris, Jeu de Paume, ASVOFF which took the form of a full festival showcasing feature films, documentaries, conferences, performances and installations. Pioneering, having brought together names such as Mike Figgis, Alejandro Jodorowsky, Erwin Olaf, Nobuyoshi Araki, WIng Shya, Steven Klein, Chris Cunningham, Chloë Sevigny, Ruth Hogben, Georgie Greville, Elisha Smith-Leverock, Waris Ahluwalla, Maison Yves Saint Laurent, Nick Knight, Johan Renck, Jerry Schatzberg, William Klein, Tim Yip, Larry Clark, Ellen Von Unwerth, Bruce Weber, Inez van Lamsweerde & Vinoodh Matadin, Indrani, Rossy de Palma, Michael Nyman and welcomed by: Centre Pompidou, Jeu de Paume, Milano's Palazzo Morando, FIAF, NYC, Festival du nouveau cinema Montreal, CPH-DOX, Barbican Art Gallery, Guggenheim, Bilbao, Pica Contemporary Art Museum, Perth with the support of Italian Vogue, Bvlgari, Dom Perignon, FIAF and Kering.
Diane Pernet's first degree was in documentary film making at Temple University and she has been making small low-fi movies for years. She also worked as a costume designer for, amongst others, director Amos Gitai. So the founder of ASVOFF knows how important fashion is in a film.