What is "aprimo"

Aprimo is an integrated marketing software and applications company based in Indianapolis, Indiana, United States. The brand Aprimo is part of Teradata Corporation, based in Dayton, Ohio.

Founded in 1998, Aprimo provides business-to-consumer (B2C) and business-to-business (B2B) companies with on demand marketing software to manage several aspects of marketing including campaign management, lead management, brand management, e-mail marketing, event management, performance management, social marketing, spend management, and workflow and project management.