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anti-folk

n. A style of music derived from folk music but with a self-mocking or ironic twist.

Wikipedia
Anti-folk

Anti-folk (sometimes antifolk or unfolk) is a music genre that seeks to subvert the earnestness of politically charged 1960s folk music. The defining characteristics of this anti-folk are difficult to identify, as they vary from one artist to the next. Nonetheless, the music tends to sound raw, post-something or experimental; it also generally mocks perceived seriousness and pretension in the established mainstream music scene. Artists of the anti-folk genre tend to often observe the "rules" of music, but then, suddenly, they deliberately break them.