The Collaborative International Dictionary
Antanaclasis \Ant`an*a*cla"sis\, n. [Gr. ?; ? + ? a bending back and breaking. See Anaclastic.] (Rhet.)
A figure which consists in repeating the same word in a different sense; as, Learn some craft when young, that when old you may live without craft.
A repetition of words beginning a sentence, after a long parenthesis; as, Shall that heart (which not only feels them, but which has all motions of life placed in them), shall that heart, etc. [1913 Webster] ||
Wiktionary
n. (context rhetoric English) The repeated use of the same word or phrase, but with a different meaning each time; a kind of pun.
Wikipedia
In rhetoric, antanaclasis ( or ; from the , antanáklasis, meaning "reflection", from ἀντί anti, "against" + ἀνά ana, "up" + κλάσις klásis "breaking") is the stylistic scheme of repeating a single word or phrase, but with a different meaning. Antanaclasis is a common type of pun, and like other kinds of pun, it is often found in slogans.