What is "amshold"

Amshold Group Limited is Lord Sugar's private holding company. The company is responsible for all of Lord Sugar's private companies including: Amsprop; Amsair; Amscreen; Amshold Securities; Amstar Media and LinkLocal.

In March 2013 the company's headquarters won a Building Design Award. James Hughes, Estates Director for Amshold Group Limited received the award on behalf of the company.