What is "ameritest"

Ameritest is an international advertising research firm, headquartered in Albuquerque, New Mexico, which provides its clients with worldwide market research on their advertising concepts, and executions.

The company was founded in 1990 in Chicago, Illinois by Charles E. Young. Ameritest, d.b.a. CY Research, uses highly visual or non-verbal approaches to measuring advertising in a variety of media, including television, print, direct response, packaging, internet and branded entertainment.