What is "allocentrism"

Allocentrism is a collectivistic personality attribute whereby people center their attention and actions on other people rather than themselves. It is a psychological dimension which corresponds to the general cultural dimension of collectivism. In fact, allocentrics "believe, feel, and act very much like collectivists do around the world." Allocentric people tend to be interdependent, define themselves in terms of the group that they are part of, and behave according to that group’s cultural norms.; They tend to have a sense of duty and share beliefs with other allocentrics among their in-group. Allocentric people appear to see themselves as an extension of their in-group and allow their own goals to be subsumed by the in-group’s goals. Additionally, allocentrism has been defined as giving priority to the collective self over the private self, particularly if these two selves happen to come into conflict.