allnew Never before released Like next year's model, perhaps Fully fresh Far beyond patched Completely revised Completely redone Completely redesigned Beginning-of-TV season words "Never sold before!" "Never before in print!" "Never before heard!" "Like you've never seen" Never-before-seen Completely original Never before seen Never seen before TV promo promise Advertiser's phrase TV promo descriptor Totally novel Television promo promise Prime-time promo adjective Not yet familiar