What is "allhiphop"

AllHipHop is a hip hop news website founded in 1998. At five million visitors a month, it is the world's most popular hip hop website. Essence magazine has dubbed it "the CNN of hip-hop". In 2006, AllHipHop won the Rising Stars Award from Black Enterprise magazine. In 2007, PC Magazine listed it as one of the "Top 100 Undiscovered Web Sites". As of May 2008, it attracts over 37 million page views a month.