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Allakhazam

Allakhazam's Magical Realm, part of the Zam Network, is a website providing forums, a wikibase and lookup services for several online RPGs, including Aion, Dark Age of Camelot, EVE Online, EverQuest, EverQuest II, Final Fantasy XI, Free Realms, Lord of the Rings Online, RIFT, Runes of Magic, Star Wars Galaxies, Warhammer Online, and World of Warcraft.

As of December 7, 2008 it has over 1.4 million registered usernames and over 10 million posts between the forums and individual pages for each item in every game covered on the site.

The site's primary purpose is to enable registered users to search a range of databases relating to specific MMORPGs. These contain details of Quests, NPCs and in-game items, as well as interactive maps and advice on game-play. As the site developed a significant user-base, the interactive nature of the discussion allowed users to post comments on the various database items, thus ensuring the content and advice to gamers was current.

In addition to these databases, registered users can also download content to enable offline review of their current game characters, game patches and other gaming resources.

In recent years, the discussion forums have become an increasingly important feature of the site, with specific forums dedicated to each of the supported games, and more generalist areas such as Technical Support and Out of Topic discussions (for non-game related discussion).