Wikipedia
Alinean, Inc., a privately held company developing "economic justification tools" for business-to-business (B2B) vendors, was founded in September 2001 in Orlando, Florida by ex-Gartner managing vice president Tom Pisello. Alinean, Inc. develops sales and marketing software as a service (SaaS) and consulting services designed to evolve typical product centric pitches into more value-focused tools. The company offers services to analyze and justify different technology products and business services using ROI / TCO analysis, including servers, storage, systems management, telecommunications, operating systems, eCRM, wireless, security, database management, e-business procurement, ERP, supply chain management, outsourcing, business intelligence, mobility, collaborative commerce, HR, manufacturing, transportation and logistics, supply chain management, content and document management, asset management, and office automation. Its stuff include Alinean Interactive White Papers, a demand generation tool for B2B marketers. Alinean advertises several different services and solutions including value message and insight development, value storytelling, including content marketing optimization, sales and marketing assessment, ROI and TCO tools