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Alepa is a grocery shop chain in Finland that today is part of the S-Group. Alepa was founded in 1918, when Edvard Pajunen and his wife founded a shop in Sörnäinen, Helsinki

The original name of Alepa was Alehalli Pajunen (Pajunen's Discount Hall), named after the founder. Outside of Greater Helsinki, Alepa works with a brand known as Sale.