What is "ala-arriba"

Ala-arriba is an expression that means "(upwards) strength" used by the population of the Portuguese city of Póvoa de Varzim. It represents the co-operation between the inhabitants and is also the motto of Póvoa de Varzim. This expression was used when the population dragged a boat to the beach, before the harbour was built.

After the harbour of Póvoa de Varzim this practise died out. Despite that the expression continued being used to name companies, and by some politicians.