What is "al-`ula"

Al-`Ula (also Al Ola, Arabic ; Also Dedan), is a city some 110 km southwest of Tayma (380 km north of Medina) in north-western Saudi Arabia. Al-Ula was historically located on the Incense route.

It was the capital of the ancient Lihyanites (Dedanites). It is well known for archaeological remnants, some over 2000 years old.