What is "akademiks"

Akademiks (an intentional misspelling of " academics") is an American brand of streetwear clothing popular with devotees of hip hop music, art and fashion. The label was founded by two brothers, Donwan and Emmett Harrell, along with a group of partners. The brothers host a podcast titled "The Bodega Boyz".

Akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand.