What is "afrotraction"

Mzwandile Moya (born April 16, 1983) known by his stage name as Afrotraction, is a South African R&B and neo soul musician and producer. Moya is coming from a musical family and his love for music was triggered at an early age. Moya is a self-taught pianist and bassist singing Siswati in neo soul and R&B styles, and he has worked with many South African artists of different genres.