What is "advocare"

AdvoCare International, L.P. is an American company which sells nutritional supplements, weight management, energy, and sports nutrition dietary supplements using the direct selling business model. The company was founded in 1993 by Charles Ragus and employs around 250 people in the United States. Its corporate headquarters are in Plano, Texas.

The company distributes its products in the United States through a network of approximately 60,000 independent distributors, who participate in a compensation plan based on a multilevel marketing model.