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Longman Dictionary of Contemporary English
advertorial
noun
EXAMPLES FROM CORPUS
▪ A gardening magazine might be interested in advertorials on growing certain types of plant on different soils or on dealing with pests.
▪ Home decorating and colour scheming advertorials might be offered by paint and wallpaper companies; indeed the opportunities are many and varied.
Wiktionary
advertorial

n. An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.

WordNet
advertorial

n. an advertisement that is written and presented in the style of an editorial or journalistic report

Wikipedia
Advertorial

An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946.

In printed publications, the advertisement is usually written in the form of an objective article and designed to ostensibly look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative. The concept of internet-based advertorials is linked to native advertising; however, whether the two terms are synonymous is a point of discussion.

Usage examples of "advertorial".

The ubiquitous geocomputing network there was crude compared to the varied services on Earth, but it did the job, and did it without inserting animated advertorials, which was a blessing.

Uninitiated adults who might be parked in a nearby mint-green advertorial Ford sedan or might stroll casually past E.

She started off on one of the temps' weekly giveaway mags, writing features and advertorials, as well as laying out ads and even selling space when things got tight.