What is "adaptly"

Adaptly \A*dapt"ly\, adv. In a suitable manner. [R.]
--Prior.

adv. In an suitable or convenient manner; aptly; fitly.

Adaptly is an online service / platform for social media buying. The company uses application programming interfaces (APIs) for various social media services, (such as Facebook, Twitter and others), in order to send messages to multiple services at one time. The company also provides social analytics services to measure cross social media service campaigns. Paid, earned and owned media are claimed to be trackable with over 160 criteria considered.