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.asia is the official designated regional domain extension for Asia and the Pacific. It is a sponsored generic top-level-domain (gTLD) operated by the DotAsia Organisation Ltd. .asia is open to companies, individuals and organisations who have connection to the region. .Asia domains can be seen and used by international and Asian businesses; regional conferences and symposiums; as well as Asian artists and celebrities.

The .Asia web address was introduced to the public through a comprehensive launch involving a multiphased Sunrise and Landrush process from October 9, 2007 to March 12, 2008. It became available on a first-come-first-served registration basis on March 26, 2008. In 2013, there are more than 455,000 .asia domains registered across 155 countries.