What is "'orrible"

'Orrible is a British television sitcom produced by the BBC. Broadcast in 2001, it was written by and starred Johnny Vaughan. Vaughan stars as a cheeky chappy taxi-cab driver and wannabe small-time criminal in Acton ( London). Despite the BBC being confident and heavily promoting the series, it was panned by critics for the script and Vaughan's acting ability. It achieved very low viewing figures and ran for one series, and has never been repeated by the BBC. "Ultimately, it was shit" said Vaughan in a 2004 interview in The Stage.